(By Saad Imran)
In the US, the Coronavirus immunization drive began on December 14, 2020. Sandra Lindsay, a nurse from the ICU of Long Island Jewish Medical Center, became the first person to receive the COVID vaccine shot.
Since then, about 140 million people have been fully vaccinated, which is 42.8% of the total US population. On average, about 1.12 million doses are being administered daily.
Currently, three vaccines are authorized for use by the CDC: Pfizer-BioNTech, Moderna, and Johnson & Johnson / Janssen.
To keep your company safe, you must promote the COVID immunization to your employees. After all, it’s the only way you can get rid of the COVID restrictions in the workplace.
The US government has taken a lot of steps to address questions about the safety of COVID vaccines. Still, hesitancy among the population remains a problem.
An online survey showed that about 22% of working-age adults were hesitant to get the COVID vaccine.
Educating your employees about the Coronavirus is the only way to get them to be more comfortable about the idea of getting vaccinated. To do so effectively, CDC recommends you to do the following things:
- Design a Robust Communication Strategy
The COVID communication strategy of your organization should reflect the values and tone of your brand so your employees can better resonate with it. Remind your employees that the fight against COVID is a mutual one, and everyone is in this together.
Encourage frequent open discussions about the vaccines and let your employees express their doubts without any judgment. You can also create an online forum for them to ask questions about the vaccine.
Some key information about the immunization program is available on the CDC website. You can use this resource to provide your staff with daily or weekly updates about the vaccine.
- Organize a COVID-19 Presentation
Presentations are a great way to convey important information through powerful words and images. They are also pretty effective in the corporate world.
In a COVID-19 presentation, you can include your workplace vaccination program details, address any misconceptions about the vaccine, and discuss the procedure to get vaccinated. You can also have a Q&A session by inviting an official from your local health department.
These presentations can be virtual or in-person, with strict COVID precautions.
CDC has a pre-made COVID presentation available on their website. You can download it from here and tailor it according to your brand image and tone.
- Involve the Leaders of your Organization
It’s time for your organization’s leaders to step up and play their role in promoting the vaccination program of your company, as a Gallup survey found out that CEOs and senior managers have a great influence on employee engagement.
Invite your company’s senior executives to share their experience of getting vaccinated and about the side effects of the vaccines, if they experienced any.
Your company leaders can help your employees understand that their wellness is the company’s priority, and the vaccine is essential for keeping them safe. For credible information about the vaccine, you can use this resource.
- Send out a Letter to your Employees
Sending out a personalized letter to each of your employees can be a unique part of your COVID communication strategy. It can have a positive effect on the perception of your company in the eyes of your employees.
The letter can contain important information about your organization’s steps to educate the staff about COVID vaccines and answer some of the frequently asked questions by your employees.
You can also let your employees know the procedure to get vaccinated at the workplace if that facility is available. CDC has published a template of this letter on their website and has recommended reviewing it thoroughly to make it appropriate for your company.
- Utilize all Awareness Channels Effectively
You should use all available digital and print communication resources to educate your staff about the COVID vaccine.
Digital ads, social media posts, blogs, and infographics are all great ways to present content that is visually appealing and easy to understand. Encourage your staff to post their selfies after getting vaccinated and share those selfies on your official social media pages.
You can also print flyers, stickers, and posters from the CDC website and hang them in your workplace.
Educating your employees about their Coronavirus vaccination options is key to helping the U.S. and the rest of the world recover from the COVID-19 pandemic. Responsible employers encourage their employees to get vaccinated as soon as possible to prevent the risk of further infections.